Visual Identity

A brand without a visual expression is invisible.
For every brand identity, the visual elements were designed to make an impactful impression with consistent and memorable imagery across all platforms.

Project Scope

  • Client: Nitush
  • Art Direction & Research
  • Logo
  • Typography
  • Color Palette
  • Style Guide
  • Marketing Materials
Nitush provides French style baked goods with an Israeli twist. The visual identity incorporates a playful, confectionery twist of chocolate, caramel, and honey that can be tasted in many of the sweet creations.