Visual Identity

A brand without a visual expression is invisible.
For every brand identity, the visual elements were designed to make an impactful impression with consistent and memorable imagery across all platforms.

Project Scope

  • Client: Olive PR Solutions
  • Art Direction & Research
  • Logo
  • Typography
  • Color Palette
  • Style Guide
  • Marketing Materials
Olive PR Solutions provides unconventional public relations strategies to illuminate and grow their clients’ brands. The challenge was to design a visual identity that embodied the company’s name and mission without looking like a condiment. This idea was achieved with a highlight block in olive green and the typography growing beyond its limits.