Showcase

These aren't one hit wonders.
A project showcase is a curated presentation, event, or digital platform designed to highlight the key achievements, innovative features, and overall impact of a project to a targeted audience.

Project Scope

  • Client: Fraxinus
  • Art Direction & Research
  • Logo
  • Typography
  • Color Palette
  • Packaging
Fraxinus Wine Labels: The Fraxinus logo and wine labels were created for a private label in Fresno, California. The design for the label stems from the name Fraxinus, the Latin name for an ash/ fresno tree. The minimalist label presents a textbook illustration of an ash tree branch stamped with the name Fraxinus. The 14 labels share the same template utilizing a strong brand logo, white space, and understated elegance.